AVI Conversations!

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The EAVI Conversations

Starting from 9th of November until 9th of December, the EAVI Conversations will take place online as a series of live face-to-face discussions!  Specifically, the event aims to cover a wide array of contemporary themes related to media literacy, disinformation, democracy and citizenship both with experts and policymakers, but also with youtubers and activists. This year, our event will be based on our EAVI Food Menu campaign that depicts the relation of media consumption with our digital well-being and our responsibility towards our societies. The various dishes of the campaign will navigate the discussions by tackling multiple media issues, concerns, and providing a thorough look at the unique opportunities. 

Media literate citizens and their digital well-being and values are increasingly prevalent in European society and politics; practical questions of raising media literacy and becoming media literate are now relevant than ever before.


Individuals in Europe and beyond are increasingly distracted consumers and manipulated citizens. Educational initiatives have been slow to catch up with technological and cultural shifts, and policies even more so. The opportunities that new technologies offered, in terms of facilitating meaningful connections and proactive civil engagement have not yet come fully to fruition. It is finally accepted that critical thinking, not just technical skills, is the core of media literacy.
However, at EAVI, we believe that a more comprehensive frame should incorporate a deeper, pragmatic and holistic vision of media literacy. Our new media literacy concept is aimed at having a greater impact and influence in this new decade.

"Over the last 10 years, EAVI has contributed decisively to the current understanding of media literacy. We have carried out EU-wide studies for the European Commission, influenced EU legislation successfully, participated in experts’ panels, organised international conferences and many other initiatives.
But we are not happy. Europe is less media literate, not more. "
Paolo Celot
Secretary General & Founder - Eavi

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