The art of living with the media

We are pleased to present the EAVI 2018 Conversation, taking place in Brussels on the 11th of December at BluePoint.

Ten renowned speakers will join us to discuss the future of media literacy and the new EAVI perspective.

Based on our 10 years’ experience in media literacy, the event will be an opportunity to discuss the future of media literacy and the reasons why EAVI is now developing a new perspective so to have a greater impact and influence in the next decade.

EAVI has contributed decisively to the current understanding of media literacy. We have carried out four EU-wide studies for the European Commission and our research has covered 27 countries and 20 different languages. We have influenced EU Legislation successfully, been invited to different experts’ panels and organised international conferences.

In 2018 alone, we have taught media literacy skills to tens of media literacy trainers, dozens of professional adults and children, from 11 countries. We produced teaching materials, games, lesson plans, initiatives, cartoons and blogs which all advance media literacy in Europe and beyond. Our networks include dozens of international experts in the field, tens of organisations, as well as hundreds of civil society representatives and private citizens.

We have worked in the field of media literacy at a European level for longer than any other organisation active today.

However, Europe is more media illiterate, not less. Individuals are increasingly distracted consumers and manipulated citizens. Educational initiatives have been slow to catch up with technological and cultural shifts, and policies even more so.

The opportunities that new technologies offered, in terms of facilitating meaningful connections and proactive civil engagement have not yet come fully to fruition. Every possible scenario that plays out from this point in time seems to end in a less media literate population.

In light of recent political and cultural events, media literacy is now coming to the fore. EAVI’s experience should serve to make the most of the changing times in the coming years. As such, our perspective must change also.

The new EAVI perspective

It is finally accepted that critical thinking, not just technical skills, is the core of media literacy. The rapid advance of new technologies and the disinformation phenomenon have created a narrative in which media literacy will be the remedy for all evils. However, at EAVI, we believe that a more comprehensive frame should incorporate a deeper, pragmatic and holistic vision of media literacy. Therefore, we will present and structure the discussion as follows.

Critical consciousness

In order that critical thinking may flourish, not simply as an inert concept, but as an active cognitive capacity, this skill and state of mind must be taught and encouraged – creating an ability to translate information into knowledge and wisdom.

Awareness and attention

Media literacy is not simply about rational, logical thinking. Emotional intelligence, creativity and mindfulness about, for instance, distractions and our own online behaviors are increasingly important.

Digital wellness

Technical digital skills and opportunities build communication welfare which encourages healthier media use. Citizens need to learn how take control and use the media as a real personal resource.

Full citizenship

We exist only in relation to each other. Therefore, once we mature our individual competences, we can engage in public life in a judicious way. We can connect with others, create and share content and participate. Democracy needs literate citizens.

Global humanism

National frontiers are an obstacle when it comes to the existential issues facing humanity today, such as climate change, economic prosperity and human rights. Citizens must learn to use technologies effectively to contribute to global peace. Educational, political bodies, and other stakeholders should facilitate that process.


Media literacy, disinformation and manipulation

A 90 minute workshop providing an introduction to media literacy and disinformation. There will be an opportunity to play some of EAVI’s most successful media literacy games, discuss and learn more about key issues.

Media (literacy) and migration debate

During this one hour debate we will discuss how to better use the media to offer an alternative dialogue to mainstream bias! This will raise awareness, and contribute to improving the media narratives surrounding displaced people.

EAVI Contact

EAVI – Media Literacy for Citizenship
9/16 Rond Point Schuman
Brussels, BE 1040
T: (322) 230-3006